With a third of the search engine market, Bing remains a relevant source of traffic for your business. At a minimum, it is very important to create (or claim) your local Bing business page and optimize it for accuracy and completeness, as it will influence Google as well as show up on direct searches in Bing.
Note that Bing still displays more than 3 listings vs. what is now seen on Google search. Although reviews aren’t part of the equation on Bing, they will display third-party reviews from Yelp, CitySearch, and others.
At last check, roughly 66% of search is conducted through Google. Understandably, search engine optimization has come to mean Google optimization for many business owners. But if a third of your prospective customers are not using Google, it’s worth taking a serious look at the number two search engine – Bing.
Local businesses should…
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