IT firm alleges Domino’s Pizza stole its GPS tracking technology – The Australian Financial Review

SoLoMo Consulting

A Sydney IT firm has claimed Domino’s Pizza Enterprises stole the technology used in its GPS tracking system that allows customers to follow their pizza from store to door.

Sourced through Scoop.it from: www.afr.com

This is a really tough topic. Having been involved with a number of new ventures including one which also pitched a concept to Domino’s. I came up with a great idea for the food delivery industry using GPS a few years ago, based around the ability to deliver to anyone anywhere with mutual ability for the customer and the vendor to see each other on a mobile, not dissimilar in concept to what Uber now do where the customer and the driver can find each other.

We didn’t have money to patent the concept and that’s a real challenge for small businesses and particularly startups. This is an interesting case given that that the technology was…

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