IT firm alleges Domino’s Pizza stole its GPS tracking technology – The Australian Financial Review

SoLoMo Consulting

A Sydney IT firm has claimed Domino’s Pizza Enterprises stole the technology used in its GPS tracking system that allows customers to follow their pizza from store to door.

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This is a really tough topic. Having been involved with a number of new ventures including one which also pitched a concept to Domino’s. I came up with a great idea for the food delivery industry using GPS a few years ago, based around the ability to deliver to anyone anywhere with mutual ability for the customer and the vendor to see each other on a mobile, not dissimilar in concept to what Uber now do where the customer and the driver can find each other.

We didn’t have money to patent the concept and that’s a real challenge for small businesses and particularly startups. This is an interesting case given that that the technology was…

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